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Our philosophy

From the province of Lugo, we work across web, identity and consultancy with a practical, attentive margin around what each business actually needs. Critical design, we call it; not just pretty design.

Visual, Digital, Brand, Web evolution for small businesses

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Manifesto

IS Margin is a design studio specialising in visual identity and web for local businesses, based in the province of Lugo. Behind it is David, a professional designer with an attentive, critical eye, set on renewing the conventional in every project. Work grounded in each business’s practical sense, in understanding how users perceive and decide, and in making sure every message lands clearly and serves its purpose.

Projects

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Nicho Studio: Visual identity and web design for an architecture and interior design studio

Nicho Studio

Visual identity and web design for an architecture and interior design studio

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KRS Arq: A typographic identity and editorial website for an architecture studio

KRS Arq

A typographic identity and editorial website for an architecture studio

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IS Philosophy: Identity and web for a philosophical consultancy

IS Philosophy

Identity and web for a philosophical consultancy

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Nicho Studio

Visual identity and web design for an architecture and interior design studio

The case

Nicho Studio is a fictional identity and website for an architecture and interior design studio. There is no real client or live site. The photographs belong to the proposal and do not document projects by IS Margin.

The identity

The visual proposal reinforces the brand’s sense of closeness and commitment to sustainability through natural colours, cream and earth tones. We wanted to convey the social care behind each project and show that a distinct visual character can work efficiently without going unnoticed. The typography follows the same direction: it moves away from the minimalism and order commonly expected in the sector to build an identity that feels more approachable, human and real.

The website

We designed a concise but carefully considered navigation. The name itself is the starting point: Nicho places each project at the centre and seeks to convey the calm of feeling at home. The structure is clear and straightforward, with direct sections such as ‘The method’, where the brand explains its concerns and commitments. The result keeps a simple aesthetic that communicates the studio’s care, work and character.

Nicho Studio: Visual identity and web design for an architecture and interior design studio
Nicho Studio identity applied to a storefront mockup
Nicho Studio home page, a web design practice project with plant photography and a cream background
Expanded Nicho Studio menu with links and fictional project images
Nicho Studio project view with interior photography
Nicho Studio principles screen with cream typography on a dark olive background

KRS Arq

A typographic identity and editorial website for an architecture studio

The case

KRS Arq is a fictional identity and web design proposal for an architecture studio. It is not based on a real client and the website is not live. The material brings together two mockups to establish the brand’s visual character and show how it can work in practice, alongside four captures of the website design. The photographs are part of the proposal and do not document projects by IS Margin.

The approach

The direction for this fictional proposal begins with an architecture studio defined by its attention to detail, with a distinctive design centred on the interior as its guiding principle before extending outwards. It also works as an analogy for its potential clients: concern comes first, then the causes of the problem are identified; it is resolved from within, and only then does the process open up to creativity.

The website

As an aesthetic principle, architecture tends to favour hierarchy, order and minimalism. In this experiment we wanted to go further, using large-scale typography to create a sense of presence and photography selected carefully to convey care, warmth and approachability. In some parts of the page, both elements are arranged unevenly to break that canon.

KRS Arq: A typographic identity and editorial website for an architecture studio
KRS Arq name applied to a black pen
KRS Arq website home page
KRS Arq Studio page with the KRS monogram at large scale and an architectural photograph
KRS Arq projects page with filters and a grid of architectural photography
Continuation of the KRS Arq Studio page with an interior photograph and typographic manifesto

IS Philosophy

Identity and web for a philosophical consultancy

The brief

IS Philosophy is a philosophical consultancy: it helps people and teams think difficult decisions through with judgement, using its own five-phase method, LOGOS. It is a project we share with Jose Bonal: he brings the philosophical judgement and we bring the brand, the design and the website. The challenge was to present something unusual without sounding academic or like coaching.

How we approached it

We started with the voice before the image: what the brand is, what it is not and how it speaks. That led to a sober, direct tone, rooted in the European tradition written in Spanish (Heraclitus, Ortega, Machado) rather than guru one-liners. Visually, a deep slate blue, a muted sky blue and bone white, classical sculpture in the imagery and an editorial serif for headings and quotes.

Where it stands

The published website explains the method, separates its two audiences, organisations and individuals, and leads to contact. But a design is never truly finished: it gets refined, improved and polished until it really answers what the brand needs. All the more here: it was the studio’s first project and we remain part of it. Version 4 is under construction and adds a client area with courses and sessions.

IS Philosophy: Identity and web for a philosophical consultancy
IS Philosophy website home page: “Clarity is the new luxury”, next to a classical bust
IS Philosophy services in perspective: organisations, individuals and training, over classical sculpture in low light

Precise steps that open the way

  • Understand first

    We listen to what you need, no jargon.

  • Know the plan

    Clear scope, price and timing from the start.

  • See it take shape

    Proposals and reviews in view, step by step.

  • Keep it within reach

    Files and documentation agreed in advance.

How we work

Services

Web design anddevelopment

What it isCore service

Custom websites, from scratch or building on what you already have. We define the content, features and deliverables with you.

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  • Custom design, development and launch, from scratch or building on your current site.
  • The quote sets pages, content, features, revisions and schedule.
  • The code, the design and the final files are yours.
  • Maintenance is optional, agreed separately and can be cancelled with 30 calendar days’ notice.

Guide price€800 – €4,500

Visualidentity

What it isSecond line

Colour, typography, a logo and applications that speak the same language. A visual system shaped around your project.

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  • A visual system that fits your business.
  • It can include brand, typography, colour, logo, applications and guidelines: the quote defines it.
  • Step by step: positioning, essence, palette, typography and logo.
  • For businesses that know who they are and need to show it with judgement.

Guide price€900 – €3,000

Criterio& Forma

What it isIS Margin × IS Philosophy

Alongside IS Philosophy: an independent diagnosis and a brand with real grounding, for those who want to build something important.

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  • A brand with grounding: an independent diagnosis before designing.
  • What the business says about itself is crossed with an outside reading.
  • Identity, application (web if needed) and a 6-month roadmap.
  • For those who want to build something important, not a quick image.

Guide priceFrom €4,000

Webconsultancy

What it isConsultancy

Audit of your website, UX/UI and tools review. Know what to change before you spend money changing it.

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  • Audit of your website, tool recommendations and UX/UI review.
  • Know what to change before you spend money changing it.
  • Implementing the changes is not included.

Guide price€150 – €600

Processdiagnosis

What it isConsultancy

Which tasks should be organised, simplified or stop being done by hand. You walk away with a useful plan even if we don’t keep working together.

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  • A review of repetitive tasks, tools, bottlenecks and opportunities.
  • You get a process map, priorities and practical recommendations.
  • You walk away with a useful plan even if we don’t keep working together.

Guide price€250 – €900

Applied AIfor teams

What it isConsultancy

Training on your team’s real work. No generic classes and no delegating your judgement or data.

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  • Hands-on training on your team’s real cases.
  • A guide to responsible use and criteria for choosing tools.
  • Without delegating judgement or data; anything to build is quoted separately.

Guide price€900 – €3,500

Let’s talk

A new look or a new project?

Tell us whether you are starting from scratch or revisiting what you already have. We can work out what the project needs, how to approach it, the budget and the schedule.

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